Our story

Sailor tattoos are traditions of tattooing among sailors around the turn of the 19th century, including images with . Sailor tattoos have served as protective talismans in sailors' superstitions, symbolic meanings, important experiences, markers of identity, and means of self-expression.

In an increasingly generic, reshared, repeated and retweeted world, we’re all searching for identity. We feel that this is why today, more than ever, tattoos, especially sailor tattoos help you embrace yourself and share a small part of who you are with the world.

This is the idea behind Helmsman Traditional. We take that feeling of individuality and identity you get from a tattoo. And we translate it into quality headwear with soul. We’re so much more than a hat with a logo. We’re about making yourself heard. 

Our influence lies in the tradition of nautical tattoos, and the romance and legend that surround them. We’re captivated by the storytelling behind the authentic maritime tattoos; the journeys, the aspirations, the loves and the losses. These bold designs lend themselves perfectly to the simple cap, creating a unique and head-turning piece of modern apparel.